Create JSON-LD structured data markup
Generate JSON-LD structured data for your website with our free schema markup generator. Support for Article, Product, Local Business, FAQ, Breadcrumb, Organization, and Event schemas.
Generate JSON-LD structured data to help search engines understand your content and enhance your search results.
Validate your structured data with these tools:
<head> section of your HTMLSchema markup (also called structured data) is a standardized vocabulary of tags that you add to your HTML to help search engines understand the content on your pages. Using the Schema.org vocabulary, you can tell Google exactly what your page is about β whether it's a product, recipe, event, FAQ, or organization. Schema markup enables rich snippets in search results (star ratings, price, availability, FAQ dropdowns) which dramatically increase visibility and click-through rates.
Select the schema type (Article, Product, FAQ, Organization, etc.).
Fill in the required and optional fields for your chosen type.
Preview the generated JSON-LD structured data.
Validate the schema against Google's requirements.
Copy the JSON-LD script tag and paste it into your page's HTML.
Schema markup is not a direct ranking factor, but it enables rich snippets that significantly increase click-through rates. Higher CTR can indirectly improve rankings over time. Some studies show 30%+ improvement in CTR with rich snippets.
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